The Birkenstock sandal and shoe is a 200 year-old tradition of excellence. In a small German village in 1774, Johann A. Birkenstock was registered as "subject and shoemaker."

In 1897 Johann's grandson, Konrad developed the "Birkenstock" concept that would literally change the shape of footware.  Johann theorized that if the shape of the shoes matched the shape of the feet, greater comfort would be possible, thus evolved the shoe with the contoured insole.

Today, millions of people all over the world trust their feet to Birkenstock.